Why Music Videos Are Vital for Successful Indie Artists

In case you haven’t been paying attention to the music industry as of late, you may have missed the massive onslaught of Indie artists who are now attaining and enjoying mainstream notoriety. There are many contributing factors to this vast rising in success stories; however, there is one vital factor, the music video.

Why Music Videos?

Within the age of technology or “information age” as many have dubbed our current era, exists a generation that craves instant gratification. Movies are out seemingly weeks after books hit the shelves, and sometimes the movie even beats the book! This is a time when fanaticism can reach astounding heights as it is now possible to find out virtually everything you want to know about any and everyone/thing you can imagine. Music videos act as the proverbial instant reward for listening to an artist’s music. Indeed, the video is how many achieve massive followings almost instantaneously…it’s one thing to enjoy a MP3…it’s quite another to enjoy a MP3, video, interview, and biography of an artist at one’s fingertips.

Indie Artists

The video is especially valuable as a way for Indie artists to connect with their fans. Though many get more radio spins than a typical mainstream artist, they are also doing far fewer appearances on television and are far less likely to gain promotion from endorsement deals and the like. That is to say, for an Indie artist the video is a TV appearance and endorsement deal wrapped into one. Since many do not have the financial backing to make them visible enough to secure more mainstream exposure from the onset of their career, they must work in the opposite direction as mainstream artists and use the views of their videos to leverage high revenue generating opportunities, such as televisions appearances. For instance, the Italian electropop band, Terzasfera has a rapidly growing fan base internationally…yet, they still spend the majority of their time in the country where it all began.

Overall, great music is the most significant element to creating a lasting Indie career. However, all clever artists who seek longevity now realize that even the simplest of videos can help them gain fans and notoriety. If you’re an artist on the Indie scene that opposes the need for shooting large budget videos, do keep in mind that performance or even animated videos are a fairly inexpensive way to achieve the same effect. Either way, you are doing yourself and your fans a disservice if you expect your music (no matter how awesome), to hold its own against those who have an accompanying visual for virtually every note they sing or play…

5 Lessons All Artists Can Learn from the TLC Biopic

5 Lessons All Artists Can Learn from the TLC Biopic

Once a huge fan of this legendary group, I obtained a wealth of invaluable information from viewing the TLC biopic on VH1. Much of said information was specific to this group, and their particular circumstances; however, after thinking in a broader sense, I was able to extract some universal lessons that any person, especially Indie artists, can take away from viewing this movie.

5. Be Yourself– At the height and bottom of their careers, the members of TLC remained true to who they were. Their style, (which was formerly frowned upon for females), set trends worldwide. Likewise, their sound (many feared too masculine), made them a staple in the industry for decades. There is no wrong or right way, you have to do what works for you.

4. “Haters Gonna Hate”– Yes, I know this lingo wasn’t around in the early 90’s, but it’s as apt and succinct as I can make it. TLC had adversity coming from all directions when they were forming and even after making it big as this group. From Pebbles, to their parents, to upset fans, in order for them to become the greats they are known as today, they had to silence their critics and give it all they had!

3. Money Isn’t Everything– If you’ve at all followed the career of this group then you are well aware of the fact that they were flat broke at the height of their careers. Of course, no one would want to have to endure this, but even from the words of the artists themselves, this was also the most fun and exciting times that they had ever experienced. So while money enhanced their experiences, many of the best times of their lives were spent without a penny to their names.

2. What’s MTB will Be– Another huge theme of the movie is that some things are MTB or Meant To Be. From how the girls met, to how they had to fight to stay together, to even the children they had along the way, one major theme is that what is meant to be, will be. They may have been discouraged, but they always pressed forward and they made it farther than most ever dream!

1. READ your contracts!!- OK, permission to state the obvious, but the number one lesson learned from this movie is always read your contracts before signing! One of the biggest female groups ever and they almost walked away without a penny to show for it…why?? Because they were too trusting and not proactive enough in terms of the business aspect of the music industry. Luckily, these women figured it all out and got it together, but many artists are only known for a few hits before fading into obscurity with all of the royalties going to some big name entity. TLC is a special case of the dishonesty that continues to occur in the industry as they even reportedly had to pay one million dollars per name to continue using the moniker they made famous.

Overall, the TLC movie is a greatly entertaining and educational film for anyone to view. To take it a step further, inspiring artists, or even artists in the business should pay extra special attention to its accompanying precautionary tale. After all, you are never to big to fail, but you’re never so small that you can’t succeed!