Indie Music is Quickly Becoming the New Mainstream
If you’re into music, you’ve likely noticed that as of late, increasingly Indie acts are taking over the charts while less and less mainstream artists seem to be getting notoriety. This is not a fluke; rather, evolution of the music business places the decision about who to listen to squarely in the lap of you, the everyday consumer.
How Did This Happen?!
Calm down record execs…but I’m glad you asked! The music industry, like most industries, is drenched in nepotism. This means whom you know and to whom you’re related far outweigh whether you’re the most talented person for the position. There were thousands of underground bands and artists who would likely never see the light of day based solely on the fact that they didn’t have access to the enlightened ones…the music executives.
People got sick of it! The trouble with the mainstream music industry is that they’re missing one vital ingredient that can’t be faked…passion! Passion is the crux of all creativity and good music, which is almost the total opposite of what the industry is designed to do…make money! Larger labels do not have the same luxury afforded to them as Indie labels. They are in music to make money. Therefore, they pick a formula and use it to death…which is exactly what they’ve done…much to the dismay of music-lovers everywhere! If an artist sold records they were locked into a lane until they finally dropped off that cliff. Furthermore, other talented artists were coerced into similar lanes because they had already been proven to generate revenue and it’s cheaper than reinventing the wheel.
The Indie Takeover
*Enter stage right* droves of talented artists who have not been primped and prepped by professionals and are truly doing what they do best…music! The floodgates have been mowed open, and the herds of people dying to be heard have become the lifeblood of the music scene. Furthermore, what has crystallized to most is that the fictitious wealth displayed in most music videos definitely does not belong to the featured artists. Labels offer exposure, but the life dangled before starry-eyed starlets is a cruel hoax most never come close to realizing.
It Ain’t Over Til It’s Over
Not to be outdone, record labels now make it easier than ever for the average artist to sign a major deal. What’s more, they’re even giving artists a lot more freedom, creative control, and revenue than before…how thoughtful! Of course, music labels began to quickly lose control and money from the millions of artists across the world becoming successful by themselves. Not to say major labels have nothing to offer. However, the time to weigh cost/benefits is officially upon us. Can the labels take back over and subject us to more mindless cookie-cutter copies and cronies? Of course, but only if we allow it!
Yes, it’s a great era for Indie musicians…but be careful, greed has its way of consuming the hungry. In other words, feed that Indie need…but watch what you eat…